atlrus - 1:31 pm on Oct 8, 2012 (gmt 0)
What questions are currently being answered by websites that cannot be answered by a website?
Why does it need to be a few words? The knowledge graph is taking up quite a bit of space with many words, and pictures.
Many questions and I agree with lucy24. Yes, google could answer the search "Steelers score", but how would they answer "Will the Steelers get to the Super Bowl?" or "How to make pizza", or just "pizza recipes"...
And if anyone thinks google has an issue with creating their own content take a look at street view.
Did you forget street view? Something as simple as "drive a van around to take images" turned into theft of personal information over wireless network.
The few times I've used Street View - it has left me with a bad taste in my mouth. What was once a pet store next to an accounting firm when the image was taken is now a McDonald's with a parking lot... Only google can invest so much money in an enterprise that is bound to doom from the very beginning. Who would've thought that modern landscape changes all the time?!?
And at the end of the day, for all the branding google has done, they still missed the major point - brand loyalty. Google has none. Apple has brand loyalty, Firefox has brand loyalty, Google has "habit". People search on Google out of pure habit, not because they offer the best results.
If tomorrow Apple and Firefox teamed up and asked their customers to "try this new search engine, instead of google" - Google will file for bankruptcy in a week. Millions of ads will go unclicked, WallStreet will start dumping stock and - bye bye google. Who really cares if they search on Google or FireApple?