Shepherd - 5:35 pm on Oct 7, 2012 (gmt 0)

[1) Created a advertising system that was simple to use before the competition did

I'm sure that Overture (and the courts) would disagree with that statement.

Google is doing what needs to be done whether we like it or not. Google is catering to the masses, the lowest common denominator. People can be lazy. People don't want to have to work to find the answers they are seeking. People don't care about your website and neither does Google. People just want to type (or speak into) a search box and they want the following to happen:
a. they want the search box to know what they want (even if they don't know, can't spell, forgot the name)
b. they want the answer to the question and they don't care to know where it came from and they don't want to go where it came from to see it, they want it shown to them without any further work on their part.

Anyone building a search engine now might as well call it 8 inch floppy search.