atlrus - 3:28 pm on Oct 5, 2012 (gmt 0)
We have all observed those snippets, they have existed for quite a while.
For example, the NFL scores. I don't know whether they are paid for or simply negotiated with NFL. But you can get those at any sports website, heck, you can get them at Yahoo :) you don't have to go to google and search for nfl scores. If this is the kind of "knowledge" they refer to - Meh! I have no problem with this type of "knowledge". And even if google wants to pay NFL and tries to beat ESPN as the top football portal - more power to them. They have every right to compete in whatever they want, as long as they follow the rules like everyone else. They will fail miserably - I remember when their Nexus came out - they didn't even have customer support set up, lol.
The problem will be if Google decides to show an actual recap of the game or if you search for "Pats Bills preview" - to show someone's preview of the game, much in a way that they now use Wiki snippets on the right of the results. Without paying for it, but simply stealing it because for some reason they feel they are entitled to use it.
Again - I see no issue with Google trying to move into content delivery. As long as they follow the rules we all do and don't try to scrape it.