TypicalSurfer - 12:12 pm on Oct 5, 2012 (gmt 0)

Google is committed to monetizing knowledge. I don't know how all that will play out for the actual creators of the content.

I just saw a piece come through where a content creator (political site) was getting a bad rash because the political campaigns were no longer buying ads directly from him but going through the google network middleman. With google in the middle of the buy the publisher was only getting 20% of his normal revenue. The publisher further stated that those rates are not sustainable and has blocked the campaigns from advertising (indirectly via google) on his property. Obviously he is not happy with how this is playing out. Can "knowledge" be deeply discounted in order to enrich google or will the creators simply fold or move on?

As someone mentioned here, google has had financial success with only ONE product, that being web search, tinkering with that formula may not work out for them. There is an assumption in the OP that there would be instant buy-in on this concept, actually promoting actionable ideas to participate in the scheme, the content creators, the knowledge providers might just be in the "not so fast" mind set.

[edited by: TypicalSurfer at 12:31 pm (utc) on Oct 5, 2012]