simonmc - 7:25 am on Oct 5, 2012 (gmt 0)
What if people don't want a knowledge engine? What if people start to leave google in droves because the people want a search engine? What will google do then? I know, they will follow the money of course.
Google is more like a traditional portal these days anyway. Gone a long time ago went the naive simplicity of relevant results in an uncluttered environment.
If google feel they need to reinvent themselves, how about they ditch all the clutter and start to serve relevant results again.