tedster - 5:59 am on Oct 5, 2012 (gmt 0)
Many members here have observed that Google is no longer a traditional search engine. This is now an established fact. Google does not intend to remain a search engine:
Recently, Matt Cutts delivered the opening keynote for SES San Francisco (August 2012) where he clearly mentioned that one of the key focuses for Google is to move away from being a search engine and focus on becoming a knowledge engine. Google is so committed to this that Google's Search Quality team has been renamed to Google's Knowledge Team.
This would be a major shift in what we know as the web. How to get found by new visitors would evolve in a big way. Those who depend on search traffic should be paying close attention to every step along this path because it WILL impact our own business models.
As one member said in our Next Generation SEO [webmasterworld.com] discussion, "Adapt or Die".