ponyboy96 - 1:46 pm on Oct 7, 2012 (gmt 0)
It's been well known that Bing and Google both take note of social signals. So, if the social channels are talking heavily about Brand XYZ and nobody is buying it through those channels, that chatter contributes to the ranking algos.
Since social channels and blogs are the main ways consumers can leave their thoughts for search engines to evaluate, they represent the true popularity of brands in a way that is harder to game. ]
I was referring to things like Facebook, Google+ and the like. Yes, there are signals there now that contribute to your overall relevancy or trust score, but in the future and even today social is becoming its own specialty. It won't be very relevant to SEO down the road. It's just the new shiny object is all. That being said, does anyone have an example where getting more Facebook likes has improved their rankings?