Sgt_Kickaxe - 8:32 am on Oct 5, 2012 (gmt 0)

Does anyone have other approaches to "Next Generation SEO" - or insights/comments/questions about the ideas above?

Yes, localize your focus. There is one golden rule that will never be broken and that is the fact that as SEOs adapt with their tactics and strategies so will google to counter-balance the results. Google has an image of what the web should be and, unfortunately, if your view differs you are left behind.

SO - sharpen your focus on YOUR site vs the immediate competition and "do it better" than them. When your site is better than theirs let the world know it via social or forums or advertising or even on a big ol' bullhorn if that's what your budget allows. If the world agrees that you DID do it better Google will concur. That's the only next generation Google will allow, for long anyway. There will always be tricks and an edge to find but as people find them Google will too and they are doomed to be short lived.

If you can remember the above the rest is just execution, basics etc. Making your site better than the next... now there's an ever changing challenge! (and no two sites face the exact same challenges)