tedster - 5:56 am on Oct 5, 2012 (gmt 0)

Thanks for your further comments, Bill. They are illuminating.

I also appreicate the rest of your earlier post:

When you truly have crowd sourced search results trends will emerge that certain types of people with certain interests will pick certain results and I believe search will be specifically tailored to those groups. Whether or not you know which group you're in or how to address a group via SEO will be the real trick in the future.