viral - 2:57 am on Oct 5, 2012 (gmt 0)

And if Apple succeeds with Siri's "one answer" search result, then SEO becomes a very strange thing to contemplate.

@tedster

Siri is not only strange but scary. It is bad enough that we all fight over the top 10 positions with aspirations of dominating position 1.

Imagine when you have to dominate that position 1 just to get any traffic at all?

If Siri controls websearch in the future, the web will be a very different looking place indeed.