Zivush - 5:07 pm on Oct 4, 2012 (gmt 0)

For me, SEO today is all about value.
Keep asking, do you genuinely think that you bring something of value (and unique approach/idea) to the users OR do you sell them BS.
If the answer is not "absolutely yes", it's definitely going to cost you down the road, because a new competitor will do it + outrank you.
Value could be: product, info, research, brainstorming, technique, tip, comfort zone, connections, discussion, ideas, etc etc.
All have to be packed in an attractive design. You may deliver your message using text, creative media, images, graphics and whatever required but it has to be convincing.

* Not even one word about plain old SEO techniques.