tedster - 4:39 pm on Oct 4, 2012 (gmt 0)

& marketing guy & tedster I think my issue is over use of KWs on page and in the title. Would that be considered technical to rework our copy and titles?

Yes, but very appropriate if the copy and title were written mostly for Google and not for your prospective audience. There's been a big shift in the area of the need to use keywords over and over.

It's been a sigh of relief for me when I work with online copywriters. They can be more creative and less concerned about cramming in all those exact phrases that they want to rank for. Now their writing can have a better flow and be more engaging.

That doesn't mean we abandon good keyword research, just that we can implement it without keeping our pedal to the metal. There's a lot more space today to create an online personality that's actually fun to visit.

[edited by: tedster at 9:43 pm (utc) on Oct 4, 2012]