My delivering a product or service that is different from the "big guys". Main Street or on-line the same principles apply.
I find this simple statement to be a brilliant, say, SEO mission statement and I could not agree more. Kudos piatkow!
I always think unique boutique, not big-franchise-boilerplate! :)
I've been running a portfolio of (some high traffic) sites which I've all meticulously designed single-handedly over the years (some since '98ish) into unique brands in their niches with loyal following. I have always focused primarily on the user experience (even when if it has sometimes meant horrible SEO practices, e.g. heavy client-side scripting/styling; deleting tens of hundreds of truly 'gold' urls just to simplify and reduce overwork/load; consolidating perfectly fine money sites into others to funnel laser-sharp brand equity, etc, etc... ultimately all user experience decisions in the face of changing conditions.)
I love to nurture a site as if it's an application on an operating system (the Web in our case): there must be a purpose for it to exist, and upgrading it according new trends (I love Google Analytics!)
Thankfully uptill now (touch wood!), all Pandas have given the sites a boost, Penguin yet more, and EMD-algo even more. Sure, there have been occasional temporary organic slumps due to my horrible non-SEO approaches, but things have always bounced back many folds in just a short time.
Buy hey, I mean who knows eh, may be the Next Generation SEO will wipe me out clean! :D