piatkow - 10:15 am on Oct 4, 2012 (gmt 0)

Do you mean repeat visitors to the site or repeat visitors to the same page on the site counts?

Forget repeat visitors, worry about repeat customers.

I don't quite understand how small businesses that are struggling are going to get ahead of the big guys.

My delivering a product or service that is different from the "big guys". Main Street or on-line the same principles apply.

The loosers are affiliate marketers whose only differentiation from each other and from the major retailers is in their attempts to game the algorithms.