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-- Google SEO News and Discussion
---- Next Generation SEO
tedster - 4:58 am on Oct 4, 2012 (gmt 0)Focus on your visitor/customer experience
In the Panda Update thread [webmasterworld.com] MrSavage suggested: "let's talk strategies and next generation SEO so we can battle back and fight another day."
I'd like to start that ball rolling. I see at least two key areas for top level strategy:
a. Understand your analytics package, make it perform to its full capacity.
b. Find the technical means to tap into browser signals for yourself.
c. Invest resources toward REPEAT visitors/customers. Offline marketers know that acquiring new business requires much more resource investment than holding on to those who have already found you.
Avoid heavy handed and merely technical SEO
a. The most obvious place this applies is link building. If a type of link doesn't generate traffic (there goes analytics again) then don't go after it in any way.
b. In on-page and on-site SEO, appreciate that search engines today have many effective means to measure signals like relevance. We no longer need to "shout" at them to get our relevance messages to register.
c. Appreciate that today's algorithms are extremely complex. A simplistic "checklist" approach can create problems, or at least be a big frustration.
[edited by: tedster at 8:34 am (utc) on Oct 4, 2012]
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