Bewenched - 8:36 pm on Oct 30, 2012 (gmt 0)
Regarding my table heavy site.
Still working on the redesign, taking the chance to methodically go though our code and fix any potential problems that could arise in the future.
I know css and divs were good, but honestly there are times when you have to rely on tables because of design stability and css and divs don't always save on page weight.
One thing i have noticed recently in the serps in our industry is that the top sites have VERY minimalistic pages. No bells, no whistles.
Some of the pages I cant even figure out how Google ever found them on their site.
Example. A product page with one 400x400 image.
about two sentences of information if that. The price and an add to cart button.
Where as our site has very detailed and well laid out product information so that you can find info at a glance. 1-9 images each, information on what the product fits or works for. And a related items tab so they can easily find more parts like it.. aka cross selling.
As a customer if I were to go to a site, drill down all the way through to a product and have no way to go back to the search results other than by clicking the back button or the home link, I would be very frustrated.
Maybe I really shouldn't be building for our customers. :(
Our site is down 20% this month and it's horrible. The majority of our sales are coming from Google product listings and only maybe 1-50+ actually convert.
Bings conversion rates are much better for us and their product listings are free for now and their results we rank fairly well. Just a matter of time before the general public goes "Bing" and done.