aakk9999 - 11:47 am on Oct 7, 2012 (gmt 0)
Get out of SEO while you can guys. It's a dead end!
It is not dead, it changed. SEO = optimising site to achieve the best possible ranking in SERPs.
So to get ranking, you still do SEO, just it employs different strategy and tools, such as more focus on content that brings good user signals, work on on-site quality, good IA, work on building a brand etc, etc, but also fixing technical issues the site may have which may prevent a good site from ranking higher.
I think SEO is easier if you have a real business behind the website as your focus is different.