Written before Lucy…agreed Lucy…but….trying to improve…possible?
Page views work? In the original example I see 1.2 page views per visitor with those coming from search. I’m not doing 301’s but have been consolidating a number of pages that show less than 60 seconds time on landing page. Most of the consolidation makes sense but not others as I’m finding it hard to place them somewhere that is in context.
Others… Time / page views per visitor / existing visitors
0:38 - PVV 1.2 - found on site 1:58
0:43 - PVV 1.3 - found on site 2:57
0:45 - PVV 1.2 - found on site 4:00
0:47- PVV 1.4 - found on site 3:03
0:48 - PVV 1.4 - found on site 1:56
0:51 - PVV 1.7 - found on site 1:04
0:58 - PVV 1.5 - found on site 1:46
I have images visible above the fold that help in describing the page content, and they’re not general vanilla stock photos either. Most of my content deals with doing things with your hands (job sites/construction). I also use headings to organize (attract eyes) the content throughout the page. Title tags are descriptive as well.
I can see why some landing page numbers are low by study of my traffic over the last ten years. Many of these subject pages did not exist 7 or 8 years ago. But we know what’s happened since. Many armchair experts came out of the woodwork, by way of spinning content etc. I’m thinking it has to do with this..