Shepherd - 9:39 am on Oct 10, 2012 (gmt 0)

Some people must have improved - who are they

I hear this a lot, people always say for every website that falls another goes up, which is true however it's not always a commercial website that moves up and that makes all the difference in the world.
In a niche that I'm in commercial sites in the serps have been replaced with non-commercial sites, the kind of sites where the owners probably have no clue that they moved up, nor do they care.