robdwoods - 8:17 pm on Oct 9, 2012 (gmt 0)
I've seem a lot of anecdotal evidence on the following, perhaps folks can chime it.
Many of the domains I've heard of being hot by the update are really PMDs (partial match domains) with similar modifiers.
I've heard of many instances of:
"-" in the domain, particularly more than one "-"
common modifiers in the domain like "the", "buy", "now"
My theory is that part of the algo update is a common group of modifiers to EMDs to make them PMDs that were targeted.
Without mentioning the domains can anyone chime in as to whether you were hit on the SERP for which you are an actual EMD (emphasis on "exact") or, if you were a PMD, what was in the domain that made you a PMD (common words or punctuation).