robdwoods - 8:05 pm on Oct 9, 2012 (gmt 0)
Hi all, just a point on nomenclature. This is and algo update not a penalty. The dfference? With a penalty you can usually fix the single issue causing the penalty and get the penalty removed, returning to your former position.
With this update it is highly unlikely you can simply fix one factor and bounce back. Recovery will likely take a long term plan and revamping your site and marketing and may well, in some instances, simply be better to start over if the ROI isn't there with a total revamp.