I can understand google's intention overall. I don't think any of us would strongly disagree that some of the EMD that got hit will not be missed. But as londrum points out above where he says "but if i just gave you the two domain names (signposts) on their own" he's right in the sense that google cannot differentiate between the two. Therefore they should not have rolled out something like this until they had a much better handle on it. I can see 1 site in the batch that I'm closely watching that should have been sent to -950 land but it's still on page 1. Clearly many of the desired targets have been missed and some that should not have been hit were. They absolutely could not have done enough quality control testing prior to unleashing this destruction.