Dymero - 1:11 pm on Oct 5, 2012 (gmt 0)
I agree with this, but who is to say what a brand name is and is not? This is why I believe they are using something which words are generic and non-generic which then determines if you have an EMD or a brand. Who is to say there can't be a brand/company/etc... say... called 'FloridaHouses' and uses 'floridahouses.com'... would this site no longer show for the search term 'florida houses' eventhough this is in fact a brand in this example?
The algorithm takes a look at other signals to judge quality before determining whether or not to knock it down. Like tedster said, not all EMDs were targeted, only low-quality ones.