robdwoods - 10:31 pm on Oct 3, 2012 (gmt 0)

@bushib Google can and will do whatever it wants to do to make it's results better for users. They really don't care what SEOs think, nor should they, we aren't their customers or user base. Not all people will agree the results are better but if they large majority vote with their clicks that the current results are better, this update will stay and likely be refined.

Google isn't trying to kill sites that do SEO, they don't care if you are doing SEO or which sites show up or don't show up in the top 10, as long as there are 10 good results more often than there were before the update.

If SEOs were misguided or taking advantage (and yes I'm in the taking advantage camp) of the fact that EMDs worked really well that isn't all Google's fault. Has Google ever come out an recommended that you get an EMD when you build a new site? If they have never said that you SHOULD use EMDs then understand that they can and will change how EMDs affect rankings. Many of us SEOs were taking advantage of a loophole and now Google is closing that loophole a bit.