Complete garbage. Couple points. The fact is EMD should be the authority. It's how the internet was built. It is how businesses are built. You are either some "brand" with no meaning or you are a business which uses your product and or service in your name. For a domain to be given a poison cocktail because it's matches what people are looking for? That's absurd. A .com with a given keyword or phrase should be the #1 site is it's quality is there. If not, then this whole thing is screwed based on a whim. Should there be some extra value in having a .com with a keyword phrase? I would say why the hell shouldn't there be? What's the argument against it? Because it's not "fair" or because you didn't get that domain in the first place? It was a cornerstone of the internet. It was one of the rules. If that goes, along with the other long standing pillars of what search was, the for sure Google is changing the internet. You will need your own brand more often than not then. I say good luck with that.
Please don't sidetrack this topic with rubbish about a 1 of 500 daily algo updates and that's what's happened. That's garbage. Stuff like this, drops like this just don't "happen" to thousands of webmasters during their apparent "daily" algo updates. That is a complete crock to throw something like that into this.
Okay, but regarding this situation, I have seen no changes AT ALL in terms of a bounce back. This is about day 5. No word on anything correct? I was hoping to read more optimistic news. I wanted to stay out of this thread but it's hard. I will continue to use a keyword phrase that matches my business and or content although I'm launching a new site or two now. If I have different rules because of it, then I'm afraid this is racism of the search world.
Nobody is mentioning image searches and if their drop in search ranking is equally as bad in image searches. I mean it makes sense if one if gone, then the other is gone. In my experience that isn't always the case. You should check your site search in image search, see what happens. Did your photos basically get "attributed" to different sites and they are now in those top rankings also?