BeeDeeDubbleU - 8:27 pm on Oct 2, 2012 (gmt 0)

People are saying 50-90% loss in traffic. When that number translates into hard number such as 500 or 100 uniques only. To me, if you had an exact match domain and you're only getting that much traffic, clearly the domain name is carrying you, not content.

Have you considered that traffic volume is dependent on the niche and amount of people searching for the content?