chicagohh - 8:24 pm on Oct 2, 2012 (gmt 0)
A quick observation after looking at some sites referenced in this thread:
Quality content is not the same things as usable content. Do you have any stumbling blocks that could cause visitor to leave your website and continue searching on competitor sites?
Is your site hard to use? If you're not doing extensive split testing or other behavioral testing you really can't answer that question.
I have found that most websites that are not testing user behavior are under-performing. Often, dramatically. Averaging 6 pages/visit may look great, but if other sites are running 9 or more then your 6 is actually not good at all.
There have been so many good responses in this thread. The answers to running successful EMD sites are here. Just don't make any sudden moves. It's like when the cops show up and someone suddenly bolts - they may not have done anything wrong, but they sure *look* suspicious.