robdwoods - 7:39 pm on Oct 2, 2012 (gmt 0)
@muejl1 what does "strong" content mean? I'm not saying that your content isn't good but just being well-written and useful is not enough as the bots are going to have a hard time assessing value. Is your strong content linked to and shared frequently? Is it unique? Is your backlink profile varied and natural? It may be that a big portion of your rankings were coming from the EMD and that benefit may now be gone.
I have an EMD that I add content to infrequently but the site has a clean backlink profile, gets lots of shares, and is coded to today's Google standards. It actually jumped up significantly in Google rankings in the past few days.
I'm not criticizing your site directly, just throwing out suggestions to possibly eliminate other factors beyond EMD.
I'm not sure what it is yet but I think this update is about EMDs that meet a certain profile of other factors. We just don't know what those other factors are yet. Anchor links too focused on exact match terms? Brands in the domain for sites not owned by the brand? Simply being in SERPs where EMD had a big impact due to the competitive landscape and now the EMD benefit has been removed?