Jez123 - 6:40 pm on Oct 2, 2012 (gmt 0)

[Do people think an EMD shielded the site from Penguin? I'm trying to figure this one out......can anyone shed some light on this?

I think that EMD's were allowed a higher rate of direct match keyword links than anything else. Simply as it's not easy to link to them using anything else but those keywords - hence why they were so effective and sought after. I think google have removed that higher bar and the sites have slipped into penguin. Or they have devalued a percentage of the links going to them AND lowerd the bar and Penguin has got them. Which might explain the double dip that some have experienced.

[edited by: Jez123 at 7:16 pm (utc) on Oct 2, 2012]