Robert_Charlton - 9:19 am on Oct 2, 2012 (gmt 0)
Just a thought about many EMDs... that, as brands, they're actually less distinctive than non-keyword based brand names.
CheapWidgetsForSale.tld, eg, is actually less differentiated than SnappyBrand.tld. Semantically, it stands out a lot less, and, if publicized sufficiently, "SnappyBrand" is likely to be more memorable. It certainly has more lilt.
A brand as a differentiator may well be becoming more useful than KeywordKeyword.com for ranking purposes, because, going forward, anchor text influence isn't the only signal Google's going to be looking at in terms of reputation.