Whitey - 3:10 am on Oct 2, 2012 (gmt 0)

despite the fact that it is the only site dedicated solely to that one breed of dog

@Kufu - But is your business name registed as per the domain name?

Are you a brand? If so how is Google able to determin this?

Unique content and inbound links is not brand. What is your business known by?

Do you get the drift?