Whitey - 3:10 am on Oct 2, 2012 (gmt 0)
despite the fact that it is the only site dedicated solely to that one breed of dog
@Kufu - But is your business name registed as per the domain name?
Are you a brand? If so how is Google able to determin this?
Unique content and inbound links is not brand. What is your business known by?
Do you get the drift?