Whitey - 1:45 am on Oct 2, 2012 (gmt 0)
There was talk about EMD's being affected back in April [webmasterworld.com...] as part of the Penguin update targeting over optimization.
Several webmasters commented on the effects.
I get the feeling that this element has been pulled aside for special attention and refined, because the EMD's I'm seeing are a mixture of up and downs.
There are samples emerging now on some trusted sources, that demonstrate Google distinguishing between the REAL business name, which it likes , from that of a site with a service it tries to provide purely for ranking purposes.
I'd say one clear factor in this update is that distinguishment.
Can we have some feedback from others as to whether this is 100% or not.