superclown2 - 7:54 pm on Oct 1, 2012 (gmt 0)

One of my EMD (and high earning) sites has been demoted from it's number one position for it's main keyphrase to number 5 and I'm relieved. Why? For months I've been aware that it could be greatly improved in ways that could make it rank for more keyphrases but I couldn't touch it because I was afraid of losing that top spot. Now I can get to work on it and I'm confident it will emerge a more useful site and a better earner than ever before.

Over the past decade and more my sites have been hit or even wiped out more times than I can count and every time I've improved the product which has resulted in even higher earnings than before. This time will be no different.

Ditch EMDs? No way. The public trust them more than they would trust www.my-favourite-square-widget-20002.info and that can't be bad for business. Much better spending our time taking a long cool look at the demoted sites and working on ways of making them even more relevant and useful for visitors. Too many of us are blinded by the brilliance of our professionally written copy when we should be thinking; "is this really useful to the visitor?" "Is the copy 100% relevant without any fluff whatsoever?" "Does this site answer the problem that visitors want to solve in a way that is more efficient than the competition?" "Have I stuck to the KISS principle (Keep it simple, stupid?)"

Maybe this update was insane, maybe it was a brilliant improvement. The question is irrelevant because either way we are probably stuck with it for a while at least so there is no point in our complaints, predictions of personal disaster, accusations against Google. None of them will make the slightest difference.

[edited by: superclown2 at 8:12 pm (utc) on Oct 1, 2012]