plc90210 - 6:45 pm on Oct 1, 2012 (gmt 0)

I think the length of the EMD domain also might have been taken into account in the algo update. For example, although cars.com is an EMD, it is not spammy and is brandable but if you have something like paydayloansforpeoplewithbadcredit.com, it's likely you're just trying to spam and get the keyword-rich domain ranking boost.