robdwoods - 6:25 pm on Oct 1, 2012 (gmt 0)

I agree with @mrsavage don't go off half-cocked and ditch your strategy of using an EMD, especially if you have a truly good site. Google may yet adjust the algo and EMDs still carry benefits in branding, recognition, projecting the image of being an authority in a space, and getting naturally keyword focused anchor text (people link to bluewidgets.com with the text "blue widgets")