incrediBILL - 4:10 pm on Oct 1, 2012 (gmt 0)

You're assuming again, that those upset, are depending entirely on Google.

When some use terms like "wiped out" it's easy to make that assumption at least for a subset of the upset demographics.

Whilst it may seem to you that all eggs are in the google basket in reality google may be the only basket that is / was still performing.

I'd try more baskets.

Besides SEO there is PPC, SEM, etc. so even losing position for an EMD in the SEO dept. doesn't mean you would lose your PPC traffic assuming you had a PPC campaign, or SEM, or affiliates, etc.