I've just checked my friends electrician website, which contains the keyword "electrician". It's a very basic website, providing information on him and his services. Fortunately it's had a large increase in traffic and I've just spoken with him and he's had an even bigger increase in conversions.
His company name, contains the keyword, so I'd have been quite upset if he'd been hit but fortunately he's just had the busiest Monday of his career, the phone hasn't stopped ringing and he's now fully booked for the foreseeable future.
The niche was full of opportunistic EMD's, electricianINSERTTOWN.co.uk etc and it's great to see these gone. But it's a shame the other site in my circle was hurt, as it's one of the best websites I know of.