Marketing_Guy - 4:03 pm on Oct 1, 2012 (gmt 0)
Now, whether the website is "quality" is a different discussion. Your claim was that EMD is no longer an indicator of relevance and you couldn't be more wrong. Again, people buy EMDs to build websites around the EMD, thus almost always the EMD will be a top indicator of what the website is all about. What EMD is NOT - an indicator of quality, but I don't see how you can dispute relevance.
A top indicator of what a site's about? What, like Meta keywords were? Same thing - can be easily manipulated by the owner to the extent that any potential information Google can gather from the data is so muddied with spam that it's useless and needs to be purged from the system.
A site isn't suddenly relevant because a SEO decided to build it around a domain name purely for SEO purposes.
Maybe if the EMD is a front for a legitimate business, then some relevance is retained, but for every case like that there are dozens of crap blogs, affiliate sites, adsense sites, directories, etc that have been thrown up overnight and forgotten about.
That's where relevance is lost. The quality of the content directly affects how relevant the site is *as a search result*.