Jez123 - 3:27 pm on Oct 1, 2012 (gmt 0)

If you suddenly lose one aspect of your SE marketing it shouldn't tank the entire business.

That's true but it's also true that a lot of the world is in recession at the moment. I know that my own diversifications are as dead as dead can be in the UK currently. Whilst it may seem to you that all eggs are in the google basket in reality google may be the only basket that is / was still performing. Easy to judge I guess though, if unaffected.