incrediBILL - 3:06 pm on Oct 1, 2012 (gmt 0)
Nice to know us little webmasters are still respected on here though.
Putting all your eggs in one basket isn't.
What I said was that anyone relying on a single gimmick to get the bulk of their traffic didn't have a very good marketing plan and/or business model. Much like people relying on AdSense for the bulk of their income also need to diversify.
Everyone gets upset with Google when in reality they should be upset with themselves for not having the broadest scope of marketing plan possible that allows for surviving SE turmoil. The SE algos will always change, that's a fact of life, and a webmaster must be prepared with multiple traffic generating strategies from multiple sources. If you suddenly lose one aspect of your SE marketing it shouldn't tank the entire business.