supercyberbob - 2:11 am on Oct 1, 2012 (gmt 0)

From my reading the posts here the past couple of days it looks like a LOT of sites that were hit (by whatever algo)are not the typical EMD. More specifically, the purple-widget.com types.

I've seen more than 2 posts where a brand in the domain name is implied or indicated.

IF this is the case, and it looks like it from early examples, one cannot be assuming this update is hitting those who deserve it.

As mentioned earlier, pretty much anything can be considered an EMD. google.com has a keyword in the domain, so what does that mean exactly?

It means this whole EMD labeling isn't very clear cut. I can't wait to read about this update on the usual sites on Monday. :)