incrediBILL - 1:36 am on Oct 1, 2012 (gmt 0)

With this update Google is really destroying small business!

How so? It just removes a method commonly used to game the system with EMD's vs. good content. I'm sure if you have both then your site will be fine. If your content sucks you'll obviously suffer.

I suspected that Amit Singhal was insane but I never knew he was a serial killer.

Simply uncalled for and unprofessional.

They run a business and made changes to best address their customers. Some sites will always be in the top 10 regardless of who gets hurts by an update and if the searchers aren't finding what they want they'll use the competition. Based on the continued popularity of Google, the searchers are obviously liking most of the changes.

Who isn't liking the changes are the little webmasters with a narrow scope of traffic generation that relied on simple tricks like EMDs to get traffic which may no longer work for their sites.

Not a very good business model, eh?