Leosghost - 11:22 pm on Sep 30, 2012 (gmt 0)

It's surely not a matter of chucking a few union jacks around or giving up if the .com exists ?

Indeed it isn't.. :)

How do you make a site which is about a "widget"...look 'Brit' as opposed to US though...?

By being very observant as to all the differences that there are between the cultures and emphasising those things which are specific to your target market..this can indeed be done even on a regional ( within the same country ) level..

@JamesMacf :) you are welcome :)..because as Robert has said, we try to avoid public site reviews ( I have been known to "lapse" from time to time on that point..) I stayed off "specific" detailed advice, of the sort that slinky101 was wondering about..and also away from suggestions on how to deal with other factors which IMO, you should consider when planning your re-ascent in Google SERPs..