nonstop - 9:38 pm on Sep 30, 2012 (gmt 0)
@JamesMacf what SEO strategy did you deploy on this site? I checked out some of your back links and it looks like a lot of the links are from article/blog sites (at least the ones that I looked at). With just one link at the bottom of the article for the keyword you are targeting, I think that looks kinda suspicious in Gs eyes, they may think this is over optimization. Have you ever used spun content on these blog sites or SENuked the site? maybe your SEO company did?
it looks like alot of these back links have been disqualified aka panda/penguin
I think the quality factor has more to do with the back linking then then the overall site quality.