viral - 5:57 am on Sep 30, 2012 (gmt 0)

There are lots of people talking about UK and other tld's I am pretty sure at the moment it is only USa affected as per Matt Cutts' tweet. So if you are in another TLD then it probably isn't the exact match update that is causing you trouble panda 3.9.2 has been rolled out and is probably still making itself felt around the web. That would be my guess as to what is happening to a lot of these sites. I have an exact match domain that is doing better and is in the USA TLD. However it lost all its image traffic so overall traffic is down. Google is mixing it up at the moment and I think they are doing on purpose just to make it harder for us to guess what is happening.