So I understand the pullback on EMD for the EMD term in some cases. I was expecting that over the last few years. But what G did seems way overboard.
There were a few EMD sites I checked that went down. That was expected. Actually I expected that a year or two ago. But they dont rank for anything. Phrases totally unrelated to the EMD phrase on subpages.
Also I am seeing sites not rank for their domainname that were not EMD at all. Totally made up phrases for the domainname.
Is G now going to just punish smaller sites that happen to have a EMD.
It seems there is a pattern where G ignores a problem. But when they finally react their reaction is way overboard.
Its like a teacher that totally ignores kids that chew gum in class. But then after 2 years instead of giving them a demerit she shoots them in the face.
Someone with a steadier more logical hand needs to start running the shop over there. Otherwise I expect to see gains from bing.
I don't know if bing is better. But the gap in quality is getting a lot smaller.