SevenCubed - 3:18 pm on Sep 29, 2012 (gmt 0)
The problem for us is that we have no idea how to stop people from using our site name when linking to us.
I can see that being a problem for many. Without doubt there are domains that are over-extended in the sense that they really stuff the domain name in an unnatural manner. But when you have a name that is generic-generic-servicenamekeyword from the perspective that the service name keyword is used naturally because most in that niche would naturally register a business names using it even if they didn't plan on having an internet presence -- so it's not trying to manipulate anything.
When I registered the domain for that site I even purposely left out the main money keyword which would have been generic-cityname-servicenamekeyword because it would have sounded forced and unnatural. But in fact the 3 or 4 page domain that I mentioned earlier is in fact citynamekeyword-servicenamekeyword exact match and it is so far untouched in spite of it being void of content.