WebPixie - 2:34 pm on Sep 29, 2012 (gmt 0)
Isn't that what those other algorithm updates were supposed to cover -- backlinks, don't know which one -- panda/penguin (I haven't followed those so I don't know)? Why would they have excluded exact keyword match or near exact keyword match domains from those and now include them?
It is my opinion that the exact match keyword domains were given somewhat of a pass for over-optimization of incoming anchor text with the previous updates. The idea being that if the site is BlueWidgets.com of course a lot of people will use "Blue Widgets" for linking.
This recent change seems to indicate that G- was not satisfied with the results as it relates to EMDs and that a more specialize tweak was needed. As has been the case recently, when I say "tweak" I actually mean total destruction. :)