aristotle - 4:04 pm on Sep 27, 2012 (gmt 0)

In my opinion this is another example of the misguided path that Google has strayed onto in recent years. I think it is a reaction to their failed attempts to keep spam and low-quaiity content off the first page of the SERPs. Apparently if you're willing to join Google+, and give them your name and photo, somehow they take that as a signal that you're an authority on whatever subject you decide to write about. What nonsense.