Simsi - 9:05 am on Sep 27, 2012 (gmt 0) [edited by: Simsi at 9:13 am (utc) on Sep 27, 2012]
What is an example of an over-optimized internal link?
Good question. I am struggling with this a bit too. Spammy anchor text is easy enough to spot and iron out but the issue of too many internal links with the same anchor text is causing me issues.
On one site I manage, reviews invariably reference other reviews (ie "Movie B is a prequel to Movie A") and it makes perfect sense for "Movie A" to be linked to from within the review - in fact as a user, you would expect it. This happens a lot through the site so invariably Movie A ends up with dozens of references using the "Movie A" anchor text.
The site ranks well for it's brand name (and gets good traffic for it's brand name which would indicate some authority I'd have thought) but the longtail has all but disappeared since Penguin (used to rank each Movie in Top 10 SERPS).
It strikes me as illogical that Google would insist you vary anchor text away from what suits the user best so I hope a) it is something else hurting the longtail (which I just can't see) or b) that it is an error in Penguin. But the signals I'm getting are too murky.
Would be interested to hear other people's experiences of sites with this type of internal linking policy (have they suffered on longtail searches or been ok etc).
[edited by: Simsi at 9:13 am (utc) on Sep 27, 2012]